Brand Strategy

The Marketing Manager role asks one person to be a strategist, writer, designer, analyst, and media buyer — all at once. After years in the role myself, I figured out why the model is broken and what actually works instead.

Why we started a marketing blog that doesn't talk about marketing the way everyone else does.

Every business has a culture. Most of them are accidental. We wrote ours down — ten beliefs that guide how we work, think about money, treat people, and treat ourselves. Here's what they are and where each one came from.